Segment 2 Chris Gotterup NOOB Golf

In golf, there is no worse feeling than watching your ball sail past the white stakes. But for Chris Gotterup, the founder of NOOB Golf, those two letters stand for a mission far greater than a scorecard. Born from a personal journey with the devastating effects cancer can have on families, NO OB was created to solve on-course frustrations while funding different kinds of cancer research .

Chris didn't just want to build another apparel company; he wanted to solve the comfort issues that plague golfers during a long round. What makes NO OB truly distinct is how it connects the golfer to help fund cancer research. Every shirt features a unique, patent-pending design that differentiates exactly which type of cancer research the profit from that specific purchase goes toward.

You can hear Chris discuss his journey, the technology behind the shirts, and the heart of NOOB Golf in the YouTube episode featured below.

On a recent episode of Let’s Go Low on AM 820, Jeff Stanislow sits down with the founder of Divot Boys to talk about how a shared love for golf evolved into a growing brand and community. From learning the fundamentals of the game to creating content and playing courses together, Divot Boys is all about the journey—on and off the course.

But it goes deeper than golf.

Through the platform, Divot Boys is also giving back—supporting veterans and raising awareness through initiatives like charity golf outings, all while staying true to their family-first mission.

It’s a real conversation about building a brand, creating content, and keeping it authentic in today’s social media world.

Watch the full episode below to hear the full story behind Divot Boys and how golf continues to bring people together.