It’s another action-packed episode here on Let’s Go Low Radio, broadcasting live on AM 820 The Big 8 in Tampa Bay. We’re diving deep into the soul of the game this week, from the high-stakes grind of the PGA Tour to the modern innovators changing how we look on the links. Grab a seat and tune in!

Inside the Ropes with Mike Hicks

We kicked things off by taking a stroll down memory lane with legendary tour caddy Mike Hicks. Mike sat down to share some incredible "back in the day" stories from his time traveling the globe and carrying the bag for some of the game's greatest icons. From the pressure-cooker environment of major championships to the hilarious, unscripted moments that happen behind the scenes on the road, Mike’s perspective reminds us that the life of a world-class caddy is equal parts grit, strategy, and pure adventure.

Breaking the Mold with Grey Dog Golf

Next up, we shifted gears to the modern side of the game with Tom and Wes from Grey Dog Golf. These guys are on a mission to evolve the norms of golf culture, blending high-performance gear with a lifestyle aesthetic that resonates with the new generation of players. We talked about their journey in challenging the "stuffy" traditions of the sport and how they are successfully carving out a space where style and tradition can coexist. If you’ve been looking for a fresh take on golf apparel, Tom and Wes are the ones leading the charge.

Business Intel with FoundGolfBalls.com

Finally, we went into the boardroom with Shaun, the co-founder and president of FoundGolfBalls.com. Shaun provided some fascinating business insights into the massive secondary market for golf equipment and how his company has become a powerhouse in the industry. Beyond the numbers, we discussed the current state of the golf world and how shifting consumer habits are impacting the game we love. It was a masterclass in golf entrepreneurship that showed just how much work goes into keeping golfers stocked with premium gear without the premium price tag.